November “Notes”

It is now early November and, as a professional machine quilter, you should be either approaching or you are knee (or neck) deep into your busiest time of the year – quilting for Christmas!

If you have been quilting for a while, you should have an established client/customer list. If you are a new professional quilter you may be looking for ways to expand your client/customer list. Or, you may be looking for a way to bring in more quilts, which equals more $$ into your business.

Last November, I posted on this blog how to send out, via regular mail, “notes” to your customers, reminding them that you are still accepting quilts for holiday quilting. Here is a direct link to that post

https://mqbusiness.wordpress.com/2011/11/08/a-november-idea/

If you are a new professional quilter, send notes to your friends, family or anyone else that you think would be interested in your quilting services. Encourage them to pass the note along to their friends and others. If you belong to a quilt guild, bring some notes to the meeting and pass them out or leave them on a “free” table, if you guild has one. If you belong to any other groups or clubs – quilting related or not – be sure to bring the notes when you attend the meeting and tell the group/club what you are doing.

One of the hardest things to learn, especially for women of a “certain” age, is the somewhat shameless self promotion that is needed when you are in business. Don’t be afraid to tell people what you do! You are a professional quilter – and not many people can do what you do. If you have a smart phone or other mobile device, make sure you have photos of your work saved in the memory or gallery. Show your photos to anyone who is interested. (Make sure you include a photo of your quilting machine. People will then know what kind of investment you have made in your machine and in your quilting skills.) Once people see what you do, they will understand and they will remember you.

Take the time to write up some notes, put them in the mail to your customers, friends, family and others. Don’t hesitate! Do this NOW and see how much your business will increase.

I value your comments and your input. If you have sent out notes in the past, please let us know how it worked for you. If you use your smart phone or mobile device to promote your business, please let us know how you do it.

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About Cindy Roth
Mother of 3, Grandmother of 11 and quilting forever!

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