Finding Customers Online Class

I want to thank everyone who responded to the question on my previous post of “what is custom quilting.” I am still working on my custom quilting article and hope to have it completed soon!

Last month I hosted my first ever LIVE online class, Finding Customers for your Machine Quilting Business, and it was great! The people who attended were wonderful, there were several lively discussions and we all had a great time. Everyone who attended, including me, learned a LOT! 

I was able to record the class and it is now on the Longarm Classroom website. To view the information about the Finding Customers class Click Here When you register for this class you have 90 days of 24/7 access to the online class.

In this class we talk about finding local customers, customers from out of the area and how customers can find YOU!

If you are just starting on your machine quilting business journey or you have been quilting as a business for a while, you NEED to attend this class!

To register for the Finding Customers for your Machine Quilting Business online class Click Here

If you were a student in this class and would like to comment about it, please feel free to do so. I look forward to reading your comments. If you would like to send me a private comment, please send it to me at longarmu@aol.com 

I am planning on having another LIVE, online class in the not too distant future! When that class is ready, I will be sure to let you know about it! If there are any topics you would like to see in a class,  please let me know.

 

Finding Customers Online Class

There is still space available for my first ever, in person, online class, Finding Customers for your Machine Quilting Business on Saturday, July 13, 2019, at 1 PM Pacific Time (4 PM Eastern Time).

If you are looking for ideas on how to find customers locally, how to find customers from out of the area and how your customers can find YOU, then this class is for you!

If you are busy on Saturday afternoon, don’t worry!! The class will be recorded and you can watch the class at a later date when it is more convenient for you!

This is the first time I am doing a class like this, and I’m sure there are going to be few hic-ups during the class. Because of this, the class fee is reduced. The will be the only time you will be able to attend this class at this price!

For more information on the Finding Customers class Click Here

If you have tried the “traditional ways” of finding customers and found that didn’t work too well, you NEED this class!

I am extremely excited to share this information with you and this is the only place I am advertising this live, online class.

Register NOW for this class and get some great ideas on how to Find Customers for your Machine Quilting Business! 

For more information about this in person, online class, Click Here

If you have any questions about this class or need more information, please send me an email at longarmu@aol.com

I look forward to welcoming you to the Finding Customers for your Machine Quilting Business class on Saturday, July 13, 2019 at 1 pm Pacific Time! 

Make it Happen!

Happy 2017!

new-year-lgI hope that 2017 is a year of great things, many quilts, and great prosperity for you!

Make 2017 be the year YOU “make it happen” in your quilting business life.

How do you “make it happen” in your quilting business? First, decide what “happen” is. Is it more customers? Is it more $$$? Is it getting more inspiration or creativity? Once you can decide what you want, you can then work on getting it!

I know, it sounds so simple, but sometimes it is the hardest thing to do! I am going to take the next few blog posts and write about some of these “wants.”

You want more customers.

If you want more customers, think about who your customers are, where are they, and how are you going to let them know what you do?

We are machine quilters and if you ask, who is your customer, you usually respond with “anyone who makes a quilt!” But let’s try to be a little more specific. If you say ANYONE who has a quilt is a customer, and someone brings you the worlds ugliest quilt that is poorly pieced, has LOTS of threads hanging from it, it does not lay flat,  it’s not square and it (literally) stinks – your customer is known as the local cat lady – and the customer wants you to quilt it for el-cheapo prices, will you quilt it? Before you answer that, ask yourself – Do I REALLY want this person as a customer? If your answer to both of these questions is NO then something has to change.

Let’s also assume that the last few customers have been like this. You may have to play detective to find out how they found you. When you learn that, then you can do what is necessary to get your information off the “bad customer list”.

Now you have to find out how to get your information onto the “good customer list” and find “good” customers!

Here are some of the typical ways of doing this –

  • Join a quilt guild in another part of your neighborhood, city, county, etc.
  • Work with other quilters doing other quilting “stuff.” Is there is a weekly, bi-weekly or monthly sit-and-sew in your area? Join it. Work on your projects, but bring completed works for show and tell!
  • If you can teach piecing, teach at your local quilt shop or even teach in your home or community center. This is double $$$ for you! For a fee you teach them how to make the quilt and then charge them for quilting the class project!

Here are some other ways to find new customers –

Find out who the teachers are in the local, or not so local, quilt shops and offer to quilt their class quilts for a discounted fee. (In general, I’m not a fan of discounts, but this is one place where I feel it is justified.) Many quilt instructors teach at several shops and your quilting could be shown in a wider area. I would get an email or physical address of the teacher and send any discounts directly to her/him.

A while back when I was teaching out of state, I was talking with a quilter who said they were concentrating on getting customers from a specific zip code. (This zip code was in a large metropolitan area.) I asked why that zip code? The answer was “that is where the rich people live!” This quilter was doing what was necessary, in that zip code, to contact, connect to and work with new customers.

I have talked with quilters who live in smaller towns and they say they “can’t” attend guild meetings out of their neighborhood because of where they live, etc. I am a “big city girl” and I don’t really understand this way of thinking. You have the courage to purchase a quilting machine, learn how to use it, practice, practice, practice some more and start a machine quilting business. You do all that and you don’t have the courage to go across town to a quilt guild meeting? YOU have to choose what is best for YOU and YOUR business. I say, take the deep breath, bring your show and tell, and GO to the meeting. You might be surprised – you should get a warm welcome, and possibly some more customers!

Where is it written and what “rule” says that your customers are ONLY from your area? Have you ever thought of getting customers from away (maybe far away) from where you live?

Do you live in a tourist area? Are there any gift shops you could put some quilted items (pillows, coasters, table runners, possibly lap quilts, etc.) for sale? Of course on all of these items you include a label and / or business card with your contact info, maybe even stating that you quilt for others.

You might offer a “drop off” service, where the customer who is coming to your area for vacation can drop off their quilt with you to be quilted. When the quilt is completed, you ship it back to them for a shipping fee. Or you might offer a “pick up” service where the customer ships to quilt to you before their vacation and they can pick it up when they are in the area. Note: You MUST be able to get the quilt done before their vacation time ends!

If you have things planned properly, the out of the area customer could drop off their quilt at the start of their vacation and pick it up at the end – assuming the vacation is more than a day or two. I consider something like this to be a “rush job” and a rush job usually requires more $$ to do! And, if the customer wanted the quilt back in a few days, and you can do it, that would be a MAJOR rush job with MORE $$$ added to the cost!

You will have to be a little creative to find these customers, but I know it can be done!

Does your local quilt shop have a Block of the Month quilt where you have to attend a mini-class to get the next part of the quilt? If so, join it even if it isn’t your favorite type of quilt. Be there at every mini class with something that you made – and quilted – from the previous mini-class. You could make tote bags, table runners, lap quilts for a charity, etc. But SHOW what you can do with your quilting! Bring business cards but don’t do a “hard sell.”

Do you have a special technique or style of quilting that would appeal to other piecers and quilters? For example –

I know of a quilter who LOVES Judy Neimeyer quilts!  (For information on these quilts Click Here) She has pieced and quilted several of these quilts and is targeting other piecers who love this style of quilts. Quilting this type of quilt (foundation pieced with many, many,many small pieces) has many challenges and, because of this, a lot of extra $$$ can be charged to quilt this type of quilt.

Another quilter I know loves Civil War Reproduction quilts. Not only that, she lives in an area that is a Civil War battlefield tourist area. She is “targeting” other Civil War Reproduction quilt enthusiasts and working with local businesses / charities, etc., to showcase her quilts and quilting in their advertising and in their businesses.

Personally, I love doing Sashiko on quilts and I promote my Sashiko work on my personal blog  (To view some of my Sashiko Quilts Click Here)  And yes, I have done several quilts for people from other parts of the country who saw my work online and sent their quilts to me to quilt.

This should give you some ideas of how to get new customers. YOU have to think a little “out of the box” but I know you can do this.

I know that there are even more ways than these to find new customers! If you have another idea please send it to me in an email to longarmu@aol.com or put it in the comments section.

In my next post I will talk about getting your information out to others!

 

 

 

Getting New Customers

I recently received this question from a quilter who is starting her new, machine quilting business.

I wish I could find information about how to find longarm customers…outside the usual guild memberships.

I thought that this is an excellent question and it is important to those beginning their machine quilting business and to those “experienced” quilters wishing to expand their customer base.

The quilter asking the question lives in central Pennsylvania, and, according to MapQuest is 20 miles for Harrisburg (the State Capitol), 55 miles from Gettysburg, 90 miles from Baltimore, and about 120 miles from Philadelphia. (You can probably see where I am going with the location!)

So let’s help her, and ourselves. Write a comment on how you find YOUR customers for your machine quilting business.

To leave a Comment – at the top of this post, next to the date, click on the “Leave a Comment” button. Then type your comment or suggestion in the space provided.

I know that we are all looking forward to viewing the comments and suggestions.