August 31, 2014 22 Comments
I belong to a YahooGroups for machine quilters. The following email was posted this morning –
“A new quilt shop opened in my area about a year ago. Prior to the opening the owner emailed another shop owner and LIED telling her she was opening a quilt shop in another State (Florida) when in fact it was across town. She wanted a lot of information about opening a new shop. Since the opening, many new ideas have popped up at her shop that I’m sure were copied from not only this shop, but others. This owner has also asked for the names and phone numbers of other shops class instructors. The latest thing (that I know of) is that she has copied word for word from my long arm quilting website without my permission. I have had this information in my website and/or brochure for years. The only thing that has changed over the years is my prices. I know copying should be a form of flattery, but this is extremely UNPROFESSIONAL behavior and she is winning no friends, trust or respect with other shop owners. I am not a shop owner, but do not appreciate my work being copied. If she can’t come up with her own ideas, she needs to find another business. There—I’ve said it. Done.”
Ever since I read this email, I have been fighting with myself NOT to respond to it, but, as you can see, I have lost that battle.
After reading the above email, I have determined there are three things that the writer is angry about.
Item #1 – that a new shop has opened up in her town and that the new shop owners are “copying” what is working for other shop owners. Let’s assume that the new shop really was going to open in a different state, but things changed and they opened locally.
Item #2 – that the new shop has been asking for information about (I am assuming) independent quilting/piecing instructors, and
Item #3 – that the new shop has copied some things from the writer’s brochure or website. I am also assuming that the writer is a longarm quilter and quilting for customers.
I am giving fair warning! I TOTALLY DISAGREE with everything this person wrote in their email. If you agree with the writer, you can exit out of this blog right now.
Item #1, about the shop owners copying ideas, information, etc., from other quilt shops – That is what businesses do! I belong to a marketing group and subscribe to several marketing / business websites, etc. One of the sayings of almost every business group I belong to is “if you find a business, or person, who is successful, copy what they are doing!
Nearly all businesses watch what other businesses like them are doing and copy each other! Do you thing McDonalds doesn’t look at what Burger King, Wendys, etc., are doing and then copy them?
Look at Starbucks. They started the coffee house trend. How many other coffee houses do you know of? Tully’s? Caribou Coffee? Many other regional coffee houses / coffee companies have sprung up, all with the same “footprint” that Starbucks has. Also look at the individual “Mom and Pop” style coffee stands that are on corners all around – well, at least here in the Pacific Northwest! With the mindset of the email writer, there would be only ONE coffee house – Starbucks!
Does that mean that years ago, when websites were starting to be popular, that a quilt shop couldn’t have a website because another quilt shop had one! No way! And today with FaceBook, Twitter and other social media – because another quilt shop or business has a presence on social media, you can’t!
I could go on and on with all sorts of examples.
FWIW – Martigale publishing is a great resource for quilt shop owners. Yes, they are selling their books and they want quilt shops to be successful – so the quilt shop can continue to sell their books. They have a website www.martingalewholesale.com dedicated to giving shop owners FREE information on how to promote and sell books and other quilting supplies. I get their emails – even though I don’t own a shop I can find useful information.
Copying business ideas from other businesses is a sign of a good (and probably successful) business owner!
Item #2 – about getting information about teachers. For many years, before I became a professional machine quilter, I taught piecing classes at just about every quilt shop in my area. Most quilt teachers are “independent contractors” and are NOT exclusive to any one shop.
Maybe there are a few teachers out there that ONLY teach at one shop, and maybe they may have a contract that says they can ONLY teach at one shop. But I would be willing to bet that most of these teachers would jump at a chance to teach at another quilt shop (assuming it fits into their schedule, etc.) I know I would – and I did!
Again, just because one shop offers classes, does that mean another shop can’t??
Item #3 – copying your information.
Let’s face it, there is only a few ways that one can write about quilting for customers! If you look at almost any machine quilter’s brochure or website, it will say pretty much the same thing. Unless you have something totally different or exclusive about your brochure or website, you can’t PROVE they copied it from you. In fact, they might have copied the information from someone else’s brochure or website – which is just like yours – and that person can say YOU copied from them!
When you start a business – any business – and you put “stuff” out there, whether on brochures, websites, social media, etc., IT WILL GET COPIED! When you are a quilter and you put photos of your work online, whether it is your website, a blog, FaceBook, etc., others will copy it. It doesn’t matter if it is the piecing or the quilting, if you put photos or descriptions of you work “out there,” someone, someplace, will either copy it or be inspired to create a (new) version or variation of your work. If this didn’t happen, we would all be making only one or two kinds of quilts!
In my un-humble opinion, the ONLY way to avoid this is to NEVER post, NEVER publish, or NEVER tell anyone, ANYTHING about what you do! And as humans, who are social creatures, this is almost impossible to do.
And now, I am going to put on my (very big) big girl, flame proof panties (or a whole suit) and go put a customer quilt on my machine and quilt it!
Whether you agree with me or not, please feel free to leave a comment.