Finding Customers Online Class

I want to thank everyone who responded to the question on my previous post of “what is custom quilting.” I am still working on my custom quilting article and hope to have it completed soon!

Last month I hosted my first ever LIVE online class, Finding Customers for your Machine Quilting Business, and it was great! The people who attended were wonderful, there were several lively discussions and we all had a great time. Everyone who attended, including me, learned a LOT! 

I was able to record the class and it is now on the Longarm Classroom website. To view the information about the Finding Customers class Click Here When you register for this class you have 90 days of 24/7 access to the online class.

In this class we talk about finding local customers, customers from out of the area and how customers can find YOU!

If you are just starting on your machine quilting business journey or you have been quilting as a business for a while, you NEED to attend this class!

To register for the Finding Customers for your Machine Quilting Business online class Click Here

If you were a student in this class and would like to comment about it, please feel free to do so. I look forward to reading your comments. If you would like to send me a private comment, please send it to me at longarmu@aol.com 

I am planning on having another LIVE, online class in the not too distant future! When that class is ready, I will be sure to let you know about it! If there are any topics you would like to see in a class,  please let me know.

 

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Finding Customers Online Class

There is still space available for my first ever, in person, online class, Finding Customers for your Machine Quilting Business on Saturday, July 13, 2019, at 1 PM Pacific Time (4 PM Eastern Time).

If you are looking for ideas on how to find customers locally, how to find customers from out of the area and how your customers can find YOU, then this class is for you!

If you are busy on Saturday afternoon, don’t worry!! The class will be recorded and you can watch the class at a later date when it is more convenient for you!

This is the first time I am doing a class like this, and I’m sure there are going to be few hic-ups during the class. Because of this, the class fee is reduced. The will be the only time you will be able to attend this class at this price!

For more information on the Finding Customers class Click Here

If you have tried the “traditional ways” of finding customers and found that didn’t work too well, you NEED this class!

I am extremely excited to share this information with you and this is the only place I am advertising this live, online class.

Register NOW for this class and get some great ideas on how to Find Customers for your Machine Quilting Business! 

For more information about this in person, online class, Click Here

If you have any questions about this class or need more information, please send me an email at longarmu@aol.com

I look forward to welcoming you to the Finding Customers for your Machine Quilting Business class on Saturday, July 13, 2019 at 1 pm Pacific Time! 

Something New!!!

Many times I have been asked if I do online classes and the answer is yes, I have lots of machine quilting online classes on the Longarm Classroom website. To view this website Click Here 

I have also been asked if I have live, online classes, and I have had to answer no, I don’t.  Until now!!!

I have taken the leap into a new technology world and will be offering LIVE, ONLINE classes!

My FIRST, live, online class is scheduled for Saturday, July 13 at 1 PM Pacific Time! 

This class is titled Finding Customers for your Machine Quilting Business. It is a 2 – 3 hour class and all you need is a computer, or a laptop, or a mobile device to attend!

In this class I will talk about

  • How to find local customers – and it’s not only via a local quilt shop.
  • How to find out of the area customers.
  • How customers can find you!
  • And much, much more!!

Since this is the FIRST class I am doing this way, I am offering a discounted class fee of only $35! 

For More details on this class and how to register, Click Here

Note: This is the ONLY way you can access this class information!

I hope you will join me on my FIRST ever, live, online class! I know there may be a few hic-ups in the class – we can muddle through them together!

This class will be recorded so you can view it at a later date. The details of this are being worked out. When the recorded class is available you will be notified via email.

I am extremely excited to share this information with you and this is the only place I am advertising my FIRST ever live, online class.

Over the next few months I am planning on putting all the classes of my Business Basics Boot Camp online either in the LIVE class or the recorded class formats. When those future classes are ready I will be sure to let you know!

If you have any questions about this class, or questions about finding customers for your business, please send me an email at longarmu@aol.com

I look forward to welcoming you to the Finding Customers for your Machine Quilting Business class on Saturday, July 13, 2019 at 1 pm Pacific Time! 

Wonky Borders – Part 2

I have waited a while to add to the Wonky Borders Quilt saga – I wanted to wait until the quilt was done and delivered to my customer before writing about it. I feel that this quilt was jinxed from the beginning and, if I wrote about it before being delivered, even MORE would go wrong!

I did take the remaining borders off of the (partially quilted) quilt and wrestled with the “octopus” (also known as “the quilt”) and re-stitched the borders. I kept the zippered leaders on for about three minutes before I decided to take them off – which made things a little easier!

After the borders were re-sewn, I then put the quilt back on the machine and finished the border quilting. It is AMAZING how much easier borders are to quilt when they are smooth, flat and square!

Then, to finish this project, I trimmed the quilt and put the binding on the front of the quilt. My customer is stitching the binding to the back of the quilt.

Here are photos of the finished quilt. Click on any photo for a larger view

This quilt is 110 inches wide!

The quilting in the blocks. The green “points” are folded and I could not quilt on top of them.

Quilting detail in the side borders.

The re-pieced bottom border. SOOO much better!

The borders on this quilt were the main issue, but like I said above, this project was jinxed from the start! Here is why I say this –

My customer lives 1,700 miles from me and she shipped the quilt to me. No problem there. My problem was that when it arrived, I was in the middle of having new floors installed in my house. My quilting machine was wrapped in plastic and pushed up against a wall for nearly three weeks! Nothing was getting quilted during that time! (The floors look great and I love them!)

Here is my quilting machine, all wrapped up, and my son installing my new floors.

By the time I could get to her quilt, it was getting near fall, winter and the Christmas holidays. I knew that this was going to be a big project, so I waited until I could block out at least a week of my life to work on this quilt, which brought me to late January.

I got the quilt out and start measuring it – which is the first time I have looked at the quilt since taking it out of its original shipping box. I realize that the quilt is 10 inches wider and a few inches longer than what my customer said it was! I start measuring the backing fabric. You guessed it, it wasn’t long enough! After several emails with my customer and after a huge snowstorm, I go to the quilt shop and purchase some fabric and stitch the backing together. Then there was the border issue and I finally finished the quilt.

But wait, there’s more!

I had to ship the quilt back to my customer. No problem – or so I thought! I charged her for the shipping, but, because the quilt was so big it wouldn’t fit into the box I was planning on shipping it in. I found a larger box (15 x 30 x 8 inches!) at the UPS store for only $10! Because the box was bigger and the quilt weighed a little bit more, the shipping was MUCH more than anticipated and what I charged my customer!

At least the quilt was delivered safe and sound and my customer LOVES the quilting and the finished quilt. That is all that matters!

Here is the question you may be asking – With ALL that was happening with this quilt, did I charge my customer more $$$, especially for the labor with the borders.

The answer – No, I did not. Here’s why.

I have quilted several quilts for this customer over the years and this is the first one I have had any problems with.

When I first put the quilt on the machine and saw the pleats in the borders, I should have worked on the borders then instead of waiting until I did. (Note – it is MUCH easier to take off borders when the quilt is un-quilted.)

If I had measured the quilt when I received it, I would have noticed the difference in the size of the quilt and the backing and could have worked with my customer at that time to increase the price due to the larger size of the quilt and the backing fabric issues.

I “absorbed” the extra costs of the shipping

I feel that some of these problems were my issues and should not be charged to my customer.

No matter how good a quilter you are, no matter how long you have been doing this, there are still times when the Quilting Goddess keeps you humble. Which is what happened with me. BIG TIME!

The good news is that my customer is working on sending another quilt to me! You can bet that I will inspect, measure the quilt twice – or three times – when I receive it.

FWIW – the new quilt is also HUGE, 110 X 134 inches!!!

The Process of Pricing

I recently taught a Longarm University, Machine Quilting Basics class, where I teach people how to use their longarm machine and how to run a successful machine quilting business. As part of this class, we do some role playing where they (the students or one designated student) is my customer, I am the (professional) quilter and we go through the steps of taking in a customer quilt.

I also do quilting for my favorite charity, American Hero Quilts. I usually have about 6 – 10 quilts that need to be quilted and when I’m done with them I drop them off and take a few more home for quilting.

In this class, I used one of the American Hero Quilts from my “stack” and we discussed quilting, timing, possible problems, etc., etc. The more I looked at that quilt, the more I WANTED to quilt it – like, right now!!! I had a lot of commitments coming up and knew I couldn’t quilt it, like, right now.

But life is strange! The commitments were postponed a week or two, and suddenly, there WAS time available to work on this quilt! So I did.

In the process of working on this quilt, I decided to write about my process of pricing a quilt, timing the quilting and other things. Unfortunately, I did not get a photo of the quilt before quilting, but you can see from the finished photos, the quilt turned out really, really nice!

Click on the photos for a larger view.

Let’s start at the beginning

This quilt is 67 x 85 inches (5,695 square inches) and nicely pieced. There were some thick seam joins, but the quilt laid mostly flat and square. (I have no clue who pieced the quilt.)

In all my many years of quilting and piecing, I don’t recall seeing a block setting like this quilt. (There may be an adaptation of it being made in the not too distant future.)

As I was looking at the quilt, I knew that an all over design, either a pantograph or a free hand all over design, was not going to be quilted on that quilt. I also “saw” lots and lots of feathers in the quilting! Which means that the quilt will be custom quilted. (Custom quilted being defined as different patterns in different parts of the quilt.)

I knew that I was going to change the color of thread to match the colors of the fabric.

I estimated that it would take 6 – 7 hours of quilting to complete this quilt.

With the above information, here is how I would determine a price for the quilting –

My base price for quilting (which is in my brain and NOT published anywhere – except here) is 3 cents per inch. So I did the math (5,695 psi x .03) and came up with $170.85. Which, for what I wanted to quilt, was TOO low. So I did the math again at .035 cents per square inch and came up with $199.32 which I rounded up to $200. This is a better price, but I knew the quilting would take more time, so I added another $50 and determined that $250 would be the LABOR ONLY price of the quilt.

Note: this price is for free hand quilting only. If I were going to use templates on any part of the quilt, I would add at least an EXTRA 25% minimum ($62.50 rounded up to at least $70) to the labor price.

If you want to take the math a step further, the price of $250 divided by 5,695 si = .0438 cents per square inch.

To recap, this quilt, 67 x 85 inches, will be free hand custom quilted with feathers, no templates, for $250.

When working with my customer, they know NOTHING about my calculations and they are presented with the labor only price.

I also estimated that there would be a $15 charge for thread and $15 for Soft & Bright (Warm Company) polyester batting, which was purchased wholesale.

For an blog article about the cost of thread Click Here

I am also putting the binding on – making the binding and applying it with my home sewing machine. For this I charge $3 per running / perimeter foot. This quilt has 26 running / perimeter feet x $3 = $78 for binding.

The total charge for this quilt (if I were charging for it) is

Quilting labor $250
Thread $ 15
Batting $ 15
Binding $ 78
Total $358 + any state sales taxes

Quilting Time

My quilting time break down is – (time is measured in hundredths – 15 minutes = .25, 30 minutes = .50, 45 minutes = .75

Putting the quilt on the machine: .50
Stitching time: 2.75 07/28/18
Stitching time: 3.00 07/29/18
Total hours 6.25 hours

Quilting details

All the quilting was done free hand. I did mark registration lines on the quilt top so that the curves of the feathers were consistent (not perfect). There was a little more time used because I changed my threads two or three times in each workspace** and I did “turn the quilt” to quilt the side borders. I chose to turn the quilt because I was using a different color of thread in the borders than in the body of the quilt. (For information on Turning the Quilt Click Here)

** I find that this is the most efficient way of quilting mostly equal sections of same color fabrics in a workspace.

Hours / Pricing break down

It took me a total of 6.25 hours to finish this quilt and I would be charging my customer $250. If you divide $250 by 6.25, that equals $40 per hour! Not too shabby!

Binding Break down

It has been a long while since I have actually timed myself on adding the binding to a quilt and I was very pleasantly surprised at the results. I estimated it would take me about 1-1/2 hours to put the binding on, but it took a little less than 1 hour!

Here are the details –

Making the binding – cut strips selvage to selvage, stitched them together and pressed wrong sides together: 20 minutes
Stitching the binding to the back of the quilt : 20 minutes
Top stitching the binding in place on the front of the quilt: 20 minutes
Total binding time 1 hour

Cost of binding $78, time to do it 1 hour. No math involved and I LIKE those numbers!!!

If you are not offering binding services, I beg you to re-consider. You are losing $$$ – a LOT of $$$!! I know that you will not bind every quilt that comes to you, but if you offer binding services, you CAN make a substantial profit!

I hope that this has given you some insight into how I price a quilting project and how the timing of your work on a project can help you determine if you are making a profit – or not!

I welcome your thoughts and comments. Please feel free to leave them in the Leave a Reply box below. Or, if you would prefer, you can send me an email at longarmu@aol.com

Timing Challenge Update

I received this email a few days ago –

I’m reporting on your challenge! I have taken your challenge and mostly been able to stick to it by using a stopwatch feature on my FitBit, and when I forget to hit the button, I guesstimated.

I recently did a batik throw, measuring 48 x 41. (1968 square inches) Originally I was going to do an allover pattern but the quilt “spoke” to me so I ended up doing more creative things on it. Here are my statistics.

Setup on longarm, including quick pressing, winding bobbins, pinning on and basting. – 0.75
Quilting Time – 1.0 + 0.5 + 2.5
Finishing Up – rough trim, bury threads I missed, check over and recheck, invoicing – .5
Total time 5.25 hours.

At 0.4 cents per square inch, that invoiced out at $78.72, or $14.99 per hour for my time, which isn’t bad, but my “hourly” rate is $25, so this quilt either took too long or I am not charging enough. Basically it should have taken me three hours start to finish based on a $25/hour labor rate. No way could I have done this amount of work in that time, unless I had stuck to my original plan of an all over design.

I have eight more quilts lined up to go so I will continue the challenge and see how things really are… It’s eye-opening!

Karyn Dornemann
www. karynquilts.com
(posted with the quilters permission)

Here are some photos of the quilting Karyn did – Please click on the photos to enlarge the view. I left the photos large so that you can see the detail of the quilting.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Karyn, I am glad to hear that you timed yourself when you were working on this quilt – which, by the way, is amazing! You did a fabulous job on the quilting!

I agree, timing your work IS eye opening! When something like this happens to me, I call it a “learning experience” and I hope that I do LEARN something from it.

I would like to make a couple of comments-

I think all quilters, at one time or another, have had a quilt “speak” to them and they change the original quilting designs to something else. It always seems that the change(s) will take more time and be more detailed quilting.

All of these changes are assumed to fall under the “do whatever you want / quilt as desired” statement and documented on the worksheet and approved by the quilt’s owner.

Personally, if I choose to quilt a more complex, detailed design, then I “absorb” the extra time and the (potential) loss of the extra quilting $$.

I do not add extra $$ to the cost of the quilting job after I give a written estimate to my customer. Think of how you feel if something costs more (possibly way more) than what you were told it was going to cost at the start! (Think car repairs!)

I will still keep track of the quilting time involved so that the next time I use that technique, pattern, template, etc., I will be able to give a more accurate estimate due to the extra time involved when using that technique, pattern, template, etc., on the next quilt.

Let’s say you are intaking a quilt and the customer says, “I really like what you did on so-and-so’s quilt, (or seen on another quilt someplace else) can you do it on my quilt?” You know what pattern / design / technique that she is talking about and you know that it will take longer to complete. Or, you suggest a pattern / technique / template, etc., and you KNOW that it will take more time to complete. Whatever the scenario, in your mind, figure out how many extra hours it will take – then by all means, ADD extra $$ to what you will charge to cover the extra time it will take to for you to complete the quilt!

Going back to my contractor example from a few posts ago – if you were working with a contractor on a home improvement and you wanted to add something that would take more time and effort for the contractor to do, wouldn’t the contractor charge extra for this? Then why shouldn’t you, as a “quilting contractor” do the same thing.

Recently, I was working on a customer quilt and I came up with a new border design using one of my templates. I knew it was going to take more time, but I didn’t know HOW much extra time it would actually take. My choice was to go ahead and use the new design and assume it would take extra time to quilt.

The quilt was 96 x 96 inches and I estimated about 2 hours for the (original design) border quilting. The actual quilting time for the border, using the new design, was 4 hours! This was a “learning experience” for me (one of many.) If I use that design again, my choice would be to add extra $$$ – a lot of extra $$$ – to my fee! OR, I can do less intense quilting in the body of the quilt (less time) and the more intense border quilting (more time) and between the two, they would equal the time for a “normal” quilt, which I would charge accordingly.

I know, this is all as clear as mud!!

Going back to the Karyn’s quilt in the email – small quilts are NOTORIOUS for taking a LOT longer to quilt! (Ask me how I know this!)

I know that I will look at a smaller quilt and think “if I do this more complex, time consuming technique /pattern, template, etc., it won’t take THAT long!” Guess what? Most of the time it does take longer (sometimes a lot longer) to finish!

With a small quilt, I will generally over estimate the time / cost of the quilting. If it takes significantly less time to quilt, I can always reduce the price of the quilting, which makes my customer happy. But if it takes longer to quilt, then at least I have some $$ for my time and effort.

Having these “learning experiences” is how we learn what techniques take more time, and on the flip side, which techniques take less time to quilt!

By timing your work, over time, you should get a bunch of averages. You should get an average amount of quilting time on a quilt, which you can break down to Queen size, King size, etc. You should also get an average price for your quilting, which you can, again, break down to techniques, such as average price for template work, free hand work, pantographs, etc.

From all of this, over time, you will be able to figure out if you are really making any $$ with your quilting!

Yes, I know we all are having way too much fun quilting, but, if you are quilting as a business – and many of you are quilting as your main source of income – then you NEED to KNOW all this information and you need to KNOW if you are making any $$.

As always, I welcome your comments and I hope to hear from more of you about your results from timing your work.

Post any comments in the comments box or if you would like to contact me personally, send me an email at longarmu@aol.com.

What Happens Next??

I belong to a couple of online quilting groups and recently someone had posted that they had accidentally ripped a hole in a quilt they were working on. They were rolling up the quilt with the needle in the down position, the machine caught on something and BAM!! there was a small rip on the quilt top!

This is something the every quilter dreads! (Yes, it WILL happen to you. If it hasn’t yet, just wait! In fact, many people say that you aren’t a “real quilter” until something like this DOES happen to you! )

In this situation, it turns out it was the quilters own quilt and she was able to fix it. But ….., what if this was a customer quilt? What would you do?

As professional quilters, we all do our best to complete our customer’s quilts. But stuff happens and we have to deal with it.

Here is the scenario –

Just as above, you are working on a customer quilt. Somehow, you make a small rip, let’s say less than 1 inch long, in the quilt top. Let’s say it’s in the middle of the side border on a fairly floral fabric. After you get finished crying and yelling at yourself, how would you deal with this situation. Or, if you have had this happen to you, how did you deal with it.

Here are some questions for you to think about –

Would you contact the customer after it happened or wait until the quilt gets picked up? Or not tell them at all?

Would you fix the rip (I would use some fusible under the rip, then some Fray Check on the ragged edges and possibly slightly alter my quilting in that area to stitch over the rip) or have your customer fix it herself after she picks it up?

If you fix the quilt and the repair is not noticeable, do you tell your customer about it or not?

Would you give your customer a discount on the quilting fee or a discount on future quilting? Or not?

Just for fun, let’s have another scenario. This time the rip is more in the middle of the quilt top, in a noticeable area, maybe on a darker fabric and the light batting is showing through. What would you do and how would you deal with this?

Here is another thing to think about, what were you doing that created the rip in the quilt? If it is something that you have some control over, can you avoid doing it in the future?

For me personally, I avoid like the plague moving the quilt with the needle down. I know, a lot of you were taught to do this to line up patterns, pantographs, etc., but there are ways to move your quilt without the needle down.

Sometimes, you have no control over making a rip in a quilt. Many years ago, here in the Northwest, we had an earthquake. I had a friend who was working on a quilt during the earthquake and because of the shaking, a small-ish hole was ripped in the quilt. When she explained to her customer what happened, the customer said, “leave the hole as it is. That will be my reminder of the earthquake!”

Take some time to think about what you would do in this situation. If this has happened to you, feel free to share your experience in the comments below. If you would prefer, you can email me privately at longarmu@aol.com

And yes, I have ripped a hole in a few quilts over the many years of my quilting. My choice is to fix the hole the best I can, complete the quilting, tell the customer about it when the quilt gets picked up and, if the repair is somewhat noticeable, I will give a discount.

My last experience like this was about a year ago – I ripped a small hole in the backing fabric when I was taking out some stitches in an area very close to the raw edge of the quilt. I fused matching fabric over the hole and quilted over the fused fabric. I did tell my customer and, since it was such a small area, I did not charge her for the thread I used in her (super sized) quilt!

I look forward to reading about your experiences and your thoughts on this.